{"id":3478,"date":"2019-09-24T05:23:50","date_gmt":"2019-09-24T05:23:50","guid":{"rendered":"https:\/\/progressivewebsolutions.ca\/?p=3478"},"modified":"2019-09-24T05:23:50","modified_gmt":"2019-09-24T05:23:50","slug":"what-do-potential-clients-see-when-they-search-for-your-business-online","status":"publish","type":"post","link":"https:\/\/progressivewp.solutions\/progressivewebsolutions\/2019\/09\/24\/what-do-potential-clients-see-when-they-search-for-your-business-online\/","title":{"rendered":"What do potential clients see when they search for your business online?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Whether the first touch with your client is online or offline, a majority of clients will then search for your product or service online, usually on Google.<\/p>\n<p>As they say first impressions are crucial.<\/p>\n<p>So what do your clients and potential clients see when they search for your product, service or company online and what can you do to optimize it?<\/p>\n<p>There are essentially three areas you can focus on:<\/p>\n<ul>\n<li>Search<\/li>\n<li>Customer Reviews<\/li>\n<li>Social Media Profiles<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-718169f1aa422d078\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-718169f1aa422d078 uvc-3988  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-718169f1aa422d078 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:#29b6f6;margin-bottom:30px;\">1. Search<\/h3><\/div><\/div>[vc_column_text]Search engine optimization is both for humans and for the search engine itself.<\/p>\n<p>Optimizing page meta values such as the page title and description, allows you to control how your website appears when it shows up in search results.<\/p>\n<p>Studies show that clear, concise wording will lead to more clicks, increasing visitors to your website and revenue![\/vc_column_text][vc_single_image image=&#8221;3497&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-251969f1aa422d1e7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-251969f1aa422d1e7 uvc-2326  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-251969f1aa422d1e7 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:#29b6f6;margin-bottom:30px;\">2. Customer Reviews<\/h3><\/div><\/div>[vc_column_text]Many people go looking for reviews from past customers when making a purchasing decision.Making sure customers help spread their positive experiences, will help guide potential customers when make their buying decision.<\/p>\n<p>The first unfortunate reality of online reviews, is that negative reviews tend to come much more easily than positive ones.<\/p>\n<p>Engaging with disgruntled customers, gives you an opportunity to showcase your customer service skills, and turn a negative situation into a positive one.<\/p>\n<p>Secondly, encouraging and reminding customers to share their positive experiences will help balance out any negative reviews, and also help spread the word about your product or service.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ultimate-heading-906769f1aa422d2b9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-906769f1aa422d2b9 uvc-5383  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-906769f1aa422d2b9 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"--font-weight:theme;color:#29b6f6;margin-bottom:30px;\">3. Social Media Profiles<\/h3><\/div><\/div>[vc_column_text]Another place potential clients may search for your business is on social media. Making sure your Facebook, Instagram, YouTube and other profiles convey a positive image of your business\/product\/service is crucial.<\/p>\n<p>Additionally, social media profile will generally appear high in search results as well, so making sure they are up to date, and convey a positive image has double the benefit.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Whether the first touch with your client is online or offline, a majority of clients will then search for your product or service online, usually on Google. As they say first impressions are crucial. So what do your clients and potential clients see when they search for your product, service or company online and what&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-13","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What do potential clients see when they search for your business online? - Progressive Web Solutions | Web Design | Montreal, Quebec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progressivewp.solutions\/progressivewebsolutions\/2019\/09\/24\/what-do-potential-clients-see-when-they-search-for-your-business-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do potential clients see when they search for your business online? - Progressive Web Solutions | Web Design | Montreal, Quebec\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Whether the first touch with your client is online or offline, a majority of clients will then search for your product or service online, usually on Google. 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